Shipped From Country United Kingdom

Sellers ID GardBooks B - 245

Media Condition New

Sleeve Condition New

Question-Contact Seller

Comments
New Store Stock

Description
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.

New to the second edition:More global focus through new examples, case studies and the experience brought by new co-author, Barbara CzarneckaBrand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countriesNew coverage of digital advances and social media marketingUpdated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and NetnographyAdditional videos supplementing the comprehensive online resource package for students and lecturersA wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.

Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.

Gift Ideas

This is a great Christmas gift idea.

Hours of Service

We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.

This is new and unplayed

New unplayed