Shipped From Country United Kingdom

Sellers ID GardBooks B - 245

Media Condition New

Sleeve Condition New

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Reference Number-2516682770

Description
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That's "inside-out" marketing. Today, customers hate it-and ignore it.

What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that's "outside-in." Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing.

James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers' terms, using their words, reflecting their motivations. Whether you're a content marketer, marketing executive, or analyst, you'll learn how to: * Ease your customers' pain-solve what keeps them up at night-with compelling content experiences * Build content that's essential to clients and prospects in each step of their buyer journeys * Integrate search and social data into all facets of content development to continually improve its effectiveness * Build evergreen content that is continuously improved to better meet the needs of your clients and prospects * Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content * Shape your messages to intercept your clients' and prospects' information discovery in Google * Transform culture and systems to excel at outside-in marketing

When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.

Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.

Gift Ideas

This is a great Christmas gift idea.

Hours of Service

We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.

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