Shipped From Country United Kingdom

Sellers ID GardBooks B - 245

Media Condition New

Sleeve Condition New

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New Store Stock

Reference Number-2535570785

Description
"... the greatest contribution to [semiotics] since the pioneering work of C. S.

Peirce and Charles Morris." -Journal of Aesthetics and Art Criticism"... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." -Language in Society"...

a major contribution to the field of semiotic studies." -Robert Scholes, Journal of Aesthetics and Art Criticism"... the most significant text on the subject published in the English language that I know of." -Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

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